Common Mistakes In Pop Up Trade Show Displays In New York

byAlma Abell

Pop up displays are common marketing tools used at trade shows and other similar events. For business owners on a budget, these displays provide ample exposure and a great conversation starter without leaving a large financial dent behind. If you are considering the use of pop up trade show displays in New York, here are a few mistakes you should avoid.

Misjudging the Allotted Space

A pop-up display that cannot fit within the allotted space provided by the venue is a wasted opportunity. Pay close attention to the dimensions of your assigned area at the venue and compare that to the dimensions of the pop-up display. This research should be done well in advance of event day for you to modify your order as needed before it is too late.

Too Many Accessories, Not Enough Content

It is easy to customize your pop up display with several different accessories – including shelves, literature holders, shadow boxes and even sign headers. Before you dive into the selection process, focus on the required items that you need versus the optional items you would like. In addition to saving money on unnecessary expenses, analyzing your inventory will ensure you have just enough to leave your customers informed, educated and engaged.

Unclear Vision with Unrealistic Expectations

Pop up trade show displays in New York still depend on your input when it comes to what is featured within them. Do not make the mistake of assuming everything comes included and that you do not need to do anything besides pop it up on the day of the event. Take the time to map out your design ideas, chosen graphics, placement of available for expert assistance with matching your needs and specifications with the appropriate trade show display options.